See what actually caused the sale.
Platform-reported last-click numbers flatter every channel. XikeGrowth models touchpoints across platforms in one view, then uses holdout experiments to separate real lift from spend that would have converted anyway.
Attribution that isn't limited to one platform's story.
Meta, Google, TikTok and LinkedIn touchpoints modeled together — instead of four siloed reports each claiming credit for the same conversion.
- Multi-touch attribution across connected platforms in one model
- Credit assigned across the full path, not just the last click
- A single source of truth instead of per-platform double-counting
Real lift, proven — not assumed.
Holdout groups let you measure the conversions your ads actually caused, so you can cut spend that was buying customers you'd have won for free.
- Holdout-based incrementality experiments
- True incremental ROAS separated from baseline demand
- Statistical and causal-inference work, not platform estimates
Holdout groups
A controlled slice sees no ads, giving a clean baseline to measure against.
True lift
The gap between exposed and holdout is the incremental value your spend created.
Causal, not correlational
Answers whether the ad caused the outcome — not just whether they co-occurred.
Defensible numbers
Reporting you can take to a board without an asterisk about attribution windows.