How we handle your data.
Prediction depends on your data, so how we treat it matters. This is a plain-language summary of what we process, why, and the control you keep.
Overview
This policy explains how Xike Infotech Private Limited ("XikeGrowth", "we") handles data across the platform. XikeGrowth is a performance-marketing platform that generates ad creative, predicts performance against your own account history, and — where you permit it — helps execute and optimize campaigns.
We collect only what is needed to deliver these functions, and we keep each account's data isolated.
Data we process
Account and contact details you provide when requesting access or contacting us, such as your name, work email and company.
Advertising and analytics data from accounts you connect, including campaign structures, spend, creative and performance outcomes used to train per-account prediction models.
CRM and store data you choose to connect, used to inform audience and prediction models.
Usage data about how you interact with the platform, used to operate and improve the service.
How we use data
To generate creative, score and rank variants, forecast fatigue, and — under your guardrails and approvals — automate campaign and budget actions.
To calibrate prediction models against your account's own historical performance, so accuracy improves the longer you use the platform.
To operate, secure, support and improve the service. We do not sell your data.
Access scope and control
We request the narrowest access required to generate, predict and execute. Every scope is visible to you and revocable at any time.
Approval mode keeps a human in the loop wherever you want one, and every automated action is written to a decision log that you can review and reverse.
Data isolation
Each account's data is isolated. For agency accounts, data is isolated between client workspaces so information never bleeds across clients.
Security
Data is encrypted in transit and at rest. Access is governed by role-based controls, and automated decisions are recorded in audit logs.
Data retention
We retain connected-account and outcome data for as long as your account is active and prediction models rely on it, and for the period needed to meet legal and operational obligations. You can request deletion of your data.
Your rights
Subject to applicable law, you may request access to, correction of, or deletion of your personal data, and you may withdraw connected-account access at any time.
Contact
For any privacy question or request, reach us through the contact form on this site. Xike Infotech Private Limited is the entity responsible for data processed through the platform.