Audience Intelligence · Intelligence Layer
Segments built on behavior, not guesswork.
Cluster customers by what they actually do and how much they're worth, score lookalike quality before you build audiences, and keep identities consistent across every channel.
Behavior-first clustering
Value, behavior, lifecycle and intent — in one model.
Instead of broad demographic guesses, XikeGrowth clusters your customers on signals that actually predict outcomes, then scores how well each cluster will seed a lookalike.
- Value, behavior, lifecycle and intent clustering
- Lookalike-quality scoring before you spend to expand
- Cross-platform identity resolution for consistent audiences
- Segments that stay in sync across every connected channel
Lookalike-quality score
High-value repeat94
New — high intent82
Lapsed — winback61
Browsers — low intent38
Meaningful clusters
Groupings tied to value and intent, so targeting maps to outcomes rather than surface-level traits.
Lookalike scoring
Know which seed audiences will actually expand well before committing budget to them.
Identity resolution
One consistent view of each customer across platforms, so audiences don't fragment channel by channel.