Testing & Experimentation · Execution Layer
Fixed tests when you need certainty. Adaptive tests when you need speed.
Not every decision needs the same rigor. Run controlled A/B cells when you need statistical certainty, or hand allocation to a multi-armed bandit when speed matters more.
Fixed A/B testing
Even split, confidence tracking, and a clear read on significance — for the decisions where you need to be sure, not just fast.
Balanced allocation across cells
Confidence and significance tracking
Clean, defensible read on the winner
Multi-armed bandit
Adaptive allocation that shifts traffic toward front-runners as evidence accumulates — detecting winners faster than a static split.
Traffic adapts toward stronger variants
Faster winner detection than fixed tests
Less budget spent on clear losers
Hands-off outcomes
Losers paused. Winners promoted. Automatically.
Once a test resolves, XikeGrowth acts on the result so you don't have to babysit dashboards — losing variants are paused and winners are promoted into the active mix.
- Automatic pause of losing variants
- Automatic promotion of proven winners
- Results feed straight back into the prediction models
Variant B Promoted
Variant A Paused
Variant C Paused
Variant D Paused